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• PPC costs when it comes to casinos however, can cost as much as £180 per click for some of the most sought after terms such as ‘online casino,’ which can of course end up costing many thousands of pounds in a single day.

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Rather, these positions, of which there are 10 per results page, must be ‘earned’ and judged by search engine algorithms to be ‘worthy’ of the loftiest positions online. Hence, for those companies, marketers and affiliates who do not have initial funding or investment, it is simply not a sustainable business model to market purely via PPC channels. Pay-per-Click (PPC) marketing can, at the best of times prove quite costly for any business.

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